KROGER vs KELLOGG'S: The BATTLE of the BRANDS! SuperChef vs Supermarket

Jun 19, 2025 · 12:12

Summary

Kroger's buttermilk waffles versus Eggo's classic homestyle in a frozen breakfast throwdown. Darnell toasts them up side by side and immediately spots the difference: the Kroger brand is thicker and way more structurally solid while Eggo looks almost transparent. Both taste like flour honestly, but when it comes to texture and that golden brown color you actually want in a waffle, the store brand takes the win. And here's the kicker: Kroger's running $1.99 while Eggo's $3.29. Budget cooking at its finest.

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Full Transcript

[Music] All right

So, today on Super Chef Ver Supermarket, we are doing a battle of waffles

We going the brand, you know, versus the price that you're really probably wanting it

So, we're going to do store brand versus big brand today

And the price

difference is major

So, let's see if the taste and the quality match up to it

Let's get back to the kitchen

All right, so we're back in the kitchen here on Super Chef Verse Supermarket

And you know, the versus battle, the thing people love the most

We have the OG

I want to do the brands people know versus

the store brought brands because they usually save you some money

I want to kind of see headtohead how they stand up against each other in these categories where we judge them on

So we got the OG AOS

I want to do homestyle versus homestyle

You know, I ain't going to give you no strawberry, no chocolate

versus each other

You know, this is Imano versus Emano here

So, we got the AOS home style going against the buttermilk waffles home style

This is Kroger brand here, people

You may not have Kroger at, but we going to make it around to every grocery store by the time we we done with this show, which we

ain't going to never be done

We will have been to grocery chains that we ain't never ate at

We going to be trying their products, their brands, comparing them

So, we'll be everywhere

But right now, we in Kroger cuz we from the Midwest

So, let's start with price

I mean, no, no, no, no, no

I'm getting

I'm getting ahead of myself

I'm excited because this something my kids eat all the time

I grew up eating

But let's first talk with And if you hear something pop up, that's because we making these right on set

You know what I'm saying? Like we ain't we not play the game

It's just my toaster

So price

the Kroger brand buttermilk waffles

Talk that talk first

Like I said, I told you I was a little wrong

And there they go

So then we let these cool down before we get into taste

So when it comes to talking that talk, that's the stuff that they brag about, the things that make the consumer listen.

And Kroger is saying, "No high fructose corn syrup." Okay, that's what we don't want none of

Um, excellent source of 10 vitamins and minerals and excellent source of iron and calcium

So, if you need iron, calcium, this is your go-to for it

Uh, anything else on here? Nope, that's it

All right, I see storebought

brand Kroger, I feel you

Hey, what you talking about? Peel and receal

I mean, stuff like that matters when you when you opening something

Peel and receal

Okay

Um, no artificial colors or flavors

Eight vitamins and minerals

So, I mean, it's about equal right now

First, both

talking their stuff

Now, let's get in the price

So, the store brand Kroger's was going for 10 waffles for $3

No, no, I'm sorry

For $1, it $149. $149 versus AOS which was $3.99.

Is that correct? AOS 329

Those were $1.99

Oh, $1.99 and 329

See, this is why and we just had a whole conversation about not cutting nothing because there's so many products

There's so much to remember

I ain't got no script I go off of

I just try to tell you what it is and I didn't say the receipts on

this one

So, we want to be real with y'all

Forgot the receipts

How many y'all have shopped and forgot the receipt? So we all equal in this playing field we got called life

So price hands down same amount half the price

Boom

Easy

Easy

The winner goes to the storebought brand

So it's like okay we

start with price

Why would you not go with that? You know why they don't go with that? It's because we know this and also because if it tastes better people don't care about an extra$150

So let's push these on over and let's try them out

So here toasted we have the Kroger brand

waffle

This time how I want to show you

So in this time we have the Ago homestyle waffle

When it comes to how they look, I will say that the Kroger brand is thicker

Um it's a lot more structural put together

This one seems to be like almost has the ego has little very body

to it

It's almost like I don't know

It's very see-through

Very see-through

This one tends to have a lot more um this waffle, it seems like

Uh so, in order to taste this, let's first taste a bite without syrup

That's the ego

I think when you cook your waffles,

first of all, you need to unthall them first

Cooking frozen waffles makes for horrible waffles

If you unthall them, just let them sit out for a second and then toast them, you get a better waffle

A little crispy on the outside, a little soft on the inside

That's my chef tip for you at home

Stop cooking

frozen waffles

So, let's taste the Kroger brand

They both look the exact same time

This one's more crispier

This This is more dense

The AO is a little sweeter by nature

Um, they both very flowery

Don't have that much depth of flavor

You're not

going to be blown away by these waffles and be like, "Oh my gosh, they're just No, they are what they are

Um, and let's try them with some syrup

And my syrup choice is always going to be pure maple syrup

We are, this show is doing death to artificial syrups

We got to stop killing ourselves with things we

eat

I mean, granted, people going to say we can kill you some of these things, too, but slower death

It's spiking that blood sugar

So, I want to taste them in their mother

It's like an animal

Like, I want to taste it

You got in order to really know animal, you got to see it in

the wild. going to the zoo, don't really see it

So, in order to really taste these, you got to put syrup on cuz that's what everybody does at home

So, I'm gonna give the first taste to ago

Oh, well, now it tastes like flour with maple syrup

I'm better start making waffles at home,

too

Don't worry, that Super Shell waffle batter is is is out

You know what I'm saying? We got that mix for you off the hook. [Music] Okay, I feel you

I feel you

I feel you, which is crazy, man

Let me tell you

something

I'll be honest with you

So, I bought both of these brands for my kids

And by nature, I do not I I don't like the storebought brand

I would say normally, but just But I think it's because I'm never really eating them to taste them

I'm just like golfing it down real quick

But when it comes to

taste, there's not a lot of flavor in these waffles

Let's just be honest across the board

This is not going to blow your mind and have you thinking something like, "Oh, there's so much death." He described this great

Uh, it tastes like flour

Let's be honest

That's why you need to get super chefs.

No, I'm joking with you

But when it comes to texture, the people the reason why people like waffles besides pancakes is because the texture of waffles

They think it's so different

Most people don't even know that waffle batter and pancake batter are the same

Um, but when it comes to the reason why you get

a waffle, I would have to give the win

When it comes to taste, even though it's so close, I would have to give the win to buttermilk waffles from Crocus

And it's because of the texture

It's waffles are all textural thing, especially when they frozen

These ones have more body to

them

If you could see like even even browns a lot more like you would want to see a waffle

You know, we used to always joke about our waffles to the restaurants

We used to send them back

We wouldn't even let it leave the kitchen if it say if your waffle's light skin, it ain't leaving the kitchen.

Like, you need to have some golden brown in your waffle

So, when it comes to availability, the winner is always going to be AOS

Kelloggs is just available more places

I mean, almost every grocery store has them

This is specific to Kroger

So, if you in Kroger, you're in the Midwest,

this this we need to heavily heavily be marketing to the Midwest on this show because Kie don't know nothing about no Kroger

But they do have a Kroger brand restaurant out there

So they would have their own brand out there

These um so hands down availability goes to AOS

Price went to the store brand

The

nutrition went to let's see I didn't get the nutrition yet

Let's see what they talking about

Okay

So when it comes to calories, they're both serving size two waffles

AOS has 180 calories

The buttermilk Kroger brand has 210 calories

When it comes to total fat, 6% for Eggos, 10% for Kroger

When it comes

to saturated fats, 5% 4%

When it comes to cholesterol, 0% 2%

I mean, like, this is starting to lean in one direction

They just started changing my whole mind, my whole opinion

This whole process right now

When it comes to sodium, we talking about 14%

When I say percent, I mean of your daily value

based off like a standard

So when it comes to when it comes to sodium 14%, this is 22%

I mean there's almost I mean nutrition which is crazy is going to hands down ago it's easy

It's not even going to be a fight

To the left or to the was that left or right? I I can't see

I'm

backwards on camera

But to the left, to the left, everything you own in the box

To the left, cuz this nutritional is way better

So, shout out to Kelloggs, man

Like, Kelloggs be trying

Y'all got different cereals that be healthy

You know what I'm saying? Y'all be trying, but y'all also be be delivering what

people want

So, when it comes to products, um, my chef tip, I mean, there ain't that many places

The tip I gave you earlier is probably all I got for you, is to unthaw your waffles before you put them in the toaster

Um, even if it's frozen, you throw it in the microwave for like 5 seconds

Like, let

it get soft before you put it in there to get crunchy

That will change the game for your waffles

Kelloggs, Kroger, if you need me to demo this for you, you know, okay? We can make these things happen

Um, but when it comes to the winner of the battle of waffles, we have Ego versus Buttermilk

And as you know,

sometimes scores don't mean winning

But for me personally, price matters cuz I have a large family

For me, nutrition matters because I am trying to put my kids at a foundation I didn't have, which is at least being conscious of what you're eating

Looking at the back of the box, understanding what the

ingredients are

First ingredients on this one, enriched flowers

We try to stay away from enriched flowers

But the first ingredient on this one also is enriched wheat flowers

I mean, it went wheat still enriched

Um, it it's all the same, man, when it comes to that

So overall,

[Music] the winner, it was a onepoint fight, people

Okay

Okay

I give it to you

One point fight

The winner of this versus battle between the battle of waffles, Ego versus Kroger, which we will be doing more waffle battles with different brands cuz

there are some brands out there we ain't seen yet

The winner in my opinion, my sister, goes to [Music] and we'll be back at the commercial break

No message

That's what they used to do on the

competition shows

They make people mad all the time

Every time they go to tell you the results, they always go to commercial break

So, I thought it'd be funny to do that

But the winner, and I'm not judging this based off anything except for what I think

You tell me what you think, but the winner has to go

towards Kroger

And the thing about this people is I'm going to be honest with you, Kroger ain't paying me a penny

So, I'm literally telling you my honest opinion

I haven't got no money

This is not a sponsorship deal for me uh yet

Uh but this is just me being honest with you.

Price is right

The nutrition was surprisingly wrong

Like sheesh, I couldn't believe that part

But um overall, the winner, we got to give it to the new champ of the frozen waffle right now going to Kroger

Uh their buttermilk waffles

And let me know if there's any breakfast you want to see.

Let me know if there's a brand out there that people need to know is making a wave they may not know about

Let me judge them just like you see us doing the competition shows

This is Super Chef First Supermarket

DM us, message us, comment, do whatever you need to do

Let's get these brands known, people.

See y'all next episode.

Episode description

Are Store Brand Waffles ACTUALLY Good? Kroger Brand vs. Eggo Waffles Taste Test! Can Kroger's own brand frozen waffles stand up to the breakfast icon, Eggo? We're putting them head-to-head in the ultimate taste test! From crispiness to flavor, texture, and of course, value for money, we're breaking down everything you need to know to decide which frozen waffle deserves a spot in your freezer. Join us as we toast them up, douse them in syrup, and give our honest opinions. Will the budget-friendly Kroger waffles surprise us, or will Eggo continue to "L'Eggo my Eggo" on top? You might be shocked by the results! In this video, you'll find: * A side-by-side comparison of Kroger Homestyle Waffles and Eggo Homestyle Waffles. * Our honest review of taste, texture, and overall quality. * A breakdown of pricing and value. * Which waffle we'd choose for our breakfast table! Don't forget to like this video, subscribe for more taste tests and food reviews, and hit the notification bell so you don't miss our next upload! #KrogerWaffles #EggoWaffles #FrozenWaffles #TasteTest #FoodReview #GroceryHaul #BreakfastIdeas #StoreBrandVsNameBrand #BudgetBreakfast #WaffleWar #superchefvssupermarket #nutrion #healthy Follow Darnell "SuperChef" Ferguson on Instagram: https://www.instagram.com/superchef_23?igsh=MW9OOHZ1MjRydGF1MA==